UX & Product
(315) 367-9324
I make room for magic. I take projects and companies from an idea, through discovery, to validation, and beyond. I believe strongly that every good idea deserves a strong foundation and I provide that through exceptional discovery, design systems, strategy, and road-mapping. I believe in building consensus as much as building products and love democratizing design in all sizes of organization.
Chief Technology Officer
BumptUp Labs | Fractional
Feb 2024 - Present
Started as an agency partner helping move the product towards wide release. Moved to serving as fractional CTO while helping more trying, expecting, and current moms live healthier.
Director of Strategy, Experience & Design
codelab303
Apr 2022 - Feb 2024
Met as vendor partners, moved in quickly thereafter. Was the sole steward of strategy, visual design, and experience design for a bit over two years, helping teensy water companies and tech giants solve problems.
Product Design Lead
Double Crown Gaming, Doubles | Full-time
Mar 2020 - Apr 2021
Two weeks before the pandemic shut everything down, I joined Doubles as the product design lead on their promising live sports product. Live sports. Two weeks before the pandemic. Pivoted with the founder and head of engineering to add new features, experiences, and a hearty design system while sports were away.
Design Lead
Green Stone | Full-time
Mar 2017 - Jun 2020
Introduced to GS through a friend who needed my help in work they were doing and stuck around for a long while. From Twitter, Michaels, and AMEX to a bonkers garage company called the Economic Space Agency, I was a combination of strategy, experience design, and visual lead, that did a heap of design systems. Go use a MinuteKey kiosk at Lowes, you'll see what I did.
Adjunct Faculty
Scottsdale Community College | Adjunct
Jan 2014 - Dec 2016
Known for its print program and classic graphic design heritage, I was the first primarily digital instructor on staff. Taught typography, color, illustration, web design and marketing.
UX Director
Lucid Agency (Highnoon, acquired by Agital) | Full-time
Jul 2015 - Aug 2016
Lucid, now Highnoon as acquired by Agital, tasked me with bringing their UX, engineering, and visual design up to the level of their marketing chops. I helped run the redesign and implementation of several national projects, most notably the total redesign and creation of a design system for the Better Business Bureau.
From learning platform to scholastic competition powerhouse at Rookly
Freelance
Jun 2024 - Present
I have worked with the team at Rookly to rework and refine their scholastic chess league experience, from a fine idea with a handful of schools to a platform capable of sustaining triple digit growth season over season. I created and helped implement a robust design system and refined product vision that allowed Rookly's engineers to make rapid improvements to rave reviews.
2024 Growing up from clinical trials to app store release at BumptUp Labs
Fractional CTO
Feb 2024 - Present
Originally helping to audit the beta BumptUp experience, then leading the charge on a redesign and replatforming of the app while with codelab303, to now serving as a fractional CTO has allowed me a prime vantage point to see a great idea come to life. I've helped with experience and visual design, go-to-market strategy, vendor selection and engineering challenges, and the creation and implementation of new features. https://vimeo.com/839122460
Onboard 3000 dealers, 1000 skus, and teach an org how to fish at Alta Window Fashions with codelab303
@codelab303
Sep 2023 - Jan 2024
Help an awesome group of folks take their mostly offline business online, while playing nice with a group of very experienced (and opionated dealers) AND documenting it all in a deep design system. Some of the most robust research and discovery I've done, starting with the normal good stuff and ending up with a group of two dozen rockstars over two days in Boulder. Results? HUGE SEO lift. And dollars.
Taking seven figures of licensing fees and replacing it with bespoke software at Carvana with codelab303
@codelab303
Mar 2023 - Jan 2024
I hopped on a call in 2023 as the head of strategy, experience, and design at codelab303 to discuss a new software project with Carvana. Previous projects had been audacious, this one was...wild. As the sole research, designer, and strategist on the project, I managed to replace not just the existing mess of Google sites in use, but also a confluence license, while getting more value out of other software AND connecting a workforce of 20,000 employees.